Australia, it’s time for a tree change.
The Australian Forest Products Association (AFPA) is the peak industry body charged with representing the interests of the sustainable timber and forestry sectors. In the run up to a federal election, they had a bold plan that they wanted to share with the nation: to get one billion new trees planted across the nation by 2030.
Our solution was to bring the benefits of this bold plan home, so the public could connect with and understand what it meant for them. And who better to explain the simple, powerful benefits that will come from this plan than a super-smart little girl, whose generation will ultimately inherit the vital decisions we all make today.
Campaign concept and execution (Film, OOH, Print, Digital).
