BOOST LAB – Skin solutions made simple.
The world of skincare is over-complicated and filled with over-promises from over-priced products. So we developed a brand positioning and campaign for category entrant BOOST LAB that established it as the antidote to the traditional, elite skincare brands.
As a serum specialist that exists to make quality products easy and accessible for all, our work needed to give the brand a distinctive positioning that was then delivered through our campaign. The result was a campaign of unashamed simplicity that did away with the pseudo-science and fluff of BOOST LAB’s competitors; putting the product front and centre and delivering a refreshing no-nonsense attitude.
Brand Positioning, Campaign concept and execution (Outdoor, Digital, Social).
