A brand for trading trailblazers
CMC Alpha is a premium share trading platform established to give high-value customers of CMC access to exclusive pricing, premium support, tailored services and VIP perks and experiences. As part of CMC’s family of brands, CMC Alpha had never been built with its own brand identity and language to set it apart from the company’s mainstream products.
Galore was engaged to develop a new visual identity for CMC Alpha, and then to take it to market with an integrated marketing campaign. The project brought together a dynamic team from Galore’s community, including a design director from London, a creative team from Melbourne, and a film and stills production team from Sydney. The outcome is an entirely new visual identity that lands CMC Alpha as a super premium product while remaining part of the CMC family, and a campaign that dynamically brings the brand to life for CMC Alpha’s high value target audience. The work has since been adopted across international markets, ensuring CMC Alpha can grow as a globally-consistent brand.
Visual identity and integrated campaign development.
