International investing made easy
CMC Invest is Australia’s second largest share trading platform. With a great user experience, competitive pricing, and best-in-class access to trade shares in 15 international markets from the one app, it consistently ranks as the best overall broker in the market. The only trouble is that most people haven’t heard of CMC Invest.
Our task was to develop a creative platform and campaign that introduced CMC Invest to the mainstream audience, and addressed the consistent myth among Australian investors that accessing international stock markets is hard. Pulling together a team of senior creatives from within the Galore community, we developed and executed an integrated campaign across TV, cinema, online video, social, display, OOH, radio and print. The platform idea of ‘everybody’s doing it’ works as a powerful hook to bring to life the world of investment opportunities available with CMC Invest.
Integrated campaign development and execution.
