Headline Acts

wine innovation, product innovation, marketing innovation, innovation agency, NPD, Headline Acts wine

The wine with music running through our vines.

Headline Acts is a wine with exceptionally good taste in music. Perfect for any occasion where wine and music go together, every bottle of Headline Acts has a scannable code on the bottle that links to a perfectly-paired playlist on Spotify.

For this project we developed the brand concept and created the brand identity and product packaging. The result is a brand that embraces the energy and positive vibes of music and festivals, creating a unique wine on the shelves of Australia’s bottle shops.

Brand Innovation, Packaging Design.

wine innovation, product innovation, marketing innovation, innovation agency, NPD, Headline Acts wine