Providing brand nutrition to a rapidly growing business
The My Muscle Chef business has grown at an impressive rate since launching in 2013. A key challenge with any business growing exponentially is to stay focused as a brand and to provide consistency in how the brand appears across a growing range of touchpoints.
Galore was engaged to work with My Muscle Chef to refine its brand positioning, and then to evolve the visual identity for the business. Our work helped them remove some of the noise and complexity that was affecting marketing decision-making, and then provided a refined visual identity which focused the brand around a consistent use of its distinctive assets, which could be applied to everything from packaging to social media.
Brand positioning, Visual identity development.
