On the field and off it, one offload can change a game, a season, or even a life.
Our task for the NRL’s State of Mind mental health program was to create a campaign that not only raised awareness of their focus on mental health, but also helped make it easier for anyone to take the crucial first step and start a conversation.
The campaign idea, ‘Always there for an offload’, gave people an understanding of how they could help each other, and armed them with the language to turn a daunting conversation into a simple one.
Campaign concept and execution (Film, Digital, Print, Social).
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