The NRL is where the seemingly impossible becomes possible.
After the turmoil of the pandemic in 2020, and with a raft of changes being brought into the game to make it faster and more entertaining than ever, we were tasked with creating a brand platform for the 2021 NRL Telstra Premiership season.
Pandemic or not, the NRL continues to deliver the best sporting entertainment, keeping fans on the edge of their seats with the pace and unpredictability of the game. Our campaign idea, Defy Impossible, summed up not only the action on the field, but the attitude of a dynamic and progressive sports organisation looking to continually improve and embrace change.
Campaign concept and execution (Film, Digital, Print, Social).
